Go from an idea to podcast easily with Hopper AI
Go from idea to podcast easily with AI
🎙 Hubhopper is a podcast creation tool
Hubhopper is an all in one podcasting tool 🎙
Hubhopper is a podcasting tool created by and for podcasters.
It distributes to 20+ platforms in one click!
It distributes to 20+ platforms in one click🤩
👨🏻💻 I try to make podcasting easy for all
👨🏻💻 I try to make podcasting easy for all
I create end-to-end experience for Hubhopper studio and my entire focus is on making podcasting super easy, I work with all departments-
✧ Tech team ✧ Content & marketing team ✧ All company stakeholders
I create end-to-end experience for Hubhopper studio and my entire focus is on making podcasting super easy, I work with various departments-
✧ Tech team
✧ Content & marketing team
✧ All company stakeholders
💭 It started with the founder's idea
💭 It started with the founder's idea
The founder wanted to increase the no. of podcast created & brought this idea to bring AI on the creation process to make it fun & easy.
There were 2 reasons why-
The founder wanted to increase the no. of podcast created & brought this idea to bring AI on the creation process to make it fun & easy, as-
Easy creation process = More podcasts
Easy creation process = More podcasts


🧐 Then I started to find user problems
🧐 Then I started to find user problems
I wanted to spend the first week to conduct user interviews to find what creators needed help with the most, but there wasn't any budget so…
The founder wanted to increase the no. of podcast created & brought this idea to bring AI on the creation process to make it fun & easy, as-


1) Worked with the marketing team to send surveys
1) Worked with the marketing team to send surveys
We used in app popups and email campaigns to send surveys to users who recently created their podcasts, this helped in getting new user insights, I also talked to people in my life who tried to create podcasts
We used in app popups and email campaigns to send surveys to users who recently created their podcasts, this helped in getting new user insights, I also talked to people in my life who tried to create podcasts




2) Worked with the support team to find tickets
2) Worked with the support team to find tickets
I went through all the user tickets we had received on the creation process, this helped in getting insights from experienced creators
I went through all the user tickets we had received on the creation process, this helped in getting insights from experienced creators


🤕 I discovered what creators were feeling
🤕 I discovered what creators were feeling


✧ 85% users wanted help throughout the process
✧ Most users didn't complete the process in one go
✧ 65% users wanted help in marketing their podcast
✧ 85% users wanted help throughout the podcast creation process.
✧ Users were not able to find or understand the migration process.
✧ 78% of users didn't complete the creation process in one go.
Then followed a-lot of brainstorming, meetings & finding inspiration
Write 📝 Find 👀 Create💥




I collect various visual references👆🏻
📝 With every iteration the design evolved
📝 With every iteration the design becomes better
AI features cost money, so we brought the concept of AI credits.
But I didn't want the user's first interaction with AI & the product to be with credits, instead I wanted to increase AI feature adoption-
AI features cost money, so we brought the concept of AI credits.But I didn't want the user's first interaction with AI & the product to be with credits, instead I wanted to increase AI feature adoption-


Take a look at the new
podcast creation process
Take a look at
the new creation

Old


Brought AI to help users
New
New


Improved UI for better usability
Brought AI to help users
Improved UI for better usability ⬇️
Old


Using copy to talk to users
New
New


Brought a easy to follow script as most users dropped off here
⬇️ Made the process intuitive,
now follow a easy script
Took it ahead than the old creation process-
Added new screens-
New


New
New


Now users get reminded to complete the process
A new congrats screen after episode upload with AI
🤩 Now more users are creating podcasts
🤩 Now more users are creating podcasts


21%
21%
total % increased by 21 percent
total % increased by 21 percent
4+ mins
4+ mins
avg time went down by 4+ mins
avg time went down by 4+ mins
🥳 I have been learning so much in a startup
Working in a startup is fun
Working with my amazing team to bring designs to life👆🏻
Me working with my amazing team👆🏻
Learning to give feedback
Learning to give feedback
I learnt how to give actionable feedback to my team because everything helps in creating a better UX like product copy, videos, etc.
I learnt how to give actionable feedback to my team as everything mattered in a user's experience form copy to videos!


With the frontend engineer to fix UI spacings👆🏻
Me siting with the frontend engineers👆🏻
Learning how to work with the tech team
Learning to work with tech team
I involved the tech team early as they have great insights,
also worked with them closely for QA.
I collaborated closely with the engineering team, I always involve them early as they have great insights.
Cheers to team Hubhopper❤️
To Team Hubhopper❤️



Let's work on something fun!
