Book workspaces easily
with WeWork On-demand
Book workspaces easily with WeWork on-demand
Category
Conversion Redesign
Team
2 Designers+ External PM's
WeWork on demand
Book spaces with ease
WeWork India now allows users to book workspaces, meeting rooms even for a day with the on demand vertical.
WeWork India now allows users to book workspaces, meeting rooms even for a day with the on demand vertical.
The PM's came to us worried
The PM's were worried
On Demand faced a challenge of low conversion rates despite
intense marketing. So the PM's wanted a redesign asap!
On-Demand vertical was live for a year, faced a challenge of low conversion rates.
We started with user data to find out more
We started with user data to find out more
Huge traffic was coming from mobile and the design was not optimised for mobile.
Huge traffic was coming from mobile and the design was not optimised for mobile.
There were unnecessary steps in the user purchase flow which lead to user drop-offs at every step!
There were unnecessary steps in the user purchase flow which lead to user drop-offs at every step!
Analyze📝 • Research👀 • Create💥
I looked at all the companies making a great purchase experience👆🏻
I worked with the marketing team for user data analysis
I worked with the marketing team
I started with studying user patterns to form data backed hypothesis to build a solution, I did this with the marketing team's help.
I started with studying user patterns to form data backed hypothesis to build a solution, I did this with the marketing team's help.
I looked at all the companies making a great purchase experience👆🏻
Study • Research • Create
Take a look at the new On Demand,
made with a mobile first approach
New WeWork On Demand
Made Mobile First!
Old
Emphasis on important actions
New
New
Showing WeWork’s amazing buildings in the first Viewport
Emphasis on important actions ⬇️
Old
New
New
Reduced a step in the user flow,
Get building details within the cart!
Reduced a step in the user flow,
Get building details within the cart ⬇️
Old
New
New
Promoting WeWork India’s Loyalty program by giving 100 free points
Promoting WeWork India’s Loyalty program by giving 100 free points ⬇️
The Outcome
The Outcome
Real figures are concealed to comply with company regulations 👀
Real figures are concealed to comply with company regulations 👀
14%
Increase in mobile conversions
200+
Orders for WeWork loyalty
14%
Increase in mobile conversions
200+
Orders for WeWork loyalty
Learnings within a sprint
Learnings within a sprint
Eliminating bundles - When the project first started I wanted to eliminate the part of choosing ‘day pass bundle’. After discussions with WeWork teams, I understood that bundles generate the highest profit, hence I kept bundles in the products toggle.
1) Eliminating bundles - When the project first started I wanted to eliminate the part of choosing ‘day pass bundle’. After discussions with WeWork teams, I Understood that bundles generate the highest profit, hence I kept bundles in the products toggle.
The user-flow we presented in our first presentation👆🏻
The user-flow we presented first👆🏻
Business and design go hand in hand
Business and design 🤝
This was my first time working with a product company and I learnt how design can act as the biggest cheerleader for the business team 👀🤑
This was my first time working with a product company and I learnt how design can act as the cheerleader for the business team🤑
Removing Step 1 (city selection) - I wanted to change step 1 where a user selects their city into a popup. But the WeWork team didn't want to change it as they wanted that page for SEO purposes. Since this was only a four-week sprint, I didn't have the time to be stuck on this step, so I told them to run A/B tests specifically for this.
2) Removing Step 1 (city selection) -
I wanted to remove step 1 where a user selects their city into a popup. But the WeWork team didn't want to change it. Since this was only a four-week sprint, I didn't have the time to be stuck on this step, so I told them to run A/B tests specifically for this.
A city selection webpage
A city selection webpage
A city selection popup
A city selection popup
Info on what is on demand V/S Huge traffic will reach the main screen
You have to pick and choose your battles
Pick and choose your battles
As this was a 4 weeks spirit I didn't have the luxury of time to talk with the WeWork team about every step, I had to pick my battles🙃
As this was a 4 weeks spirit I didn't have the luxury of time to talk with the WeWork team about every step, I had to pick my battles🙃
Let's work on something fun!
Let's work on something fun!